Our mission

We built Trendifyy because influencer discovery was broken.

In 2022, two of us were working on opposite sides of the same problem. One was a brand manager at a consumer goods company, manually compiling spreadsheets of Instagram profiles across three continents. The other was a data engineer watching those spreadsheets age overnight.

Existing platforms were either prohibitively expensive agency tools with year-long contracts, or consumer-facing apps that only scratched the surface. There was nothing purpose-built for the growth-stage brand: data-rich, affordable, and fast enough to keep up with a real campaign schedule.

Trendifyy exists to close that gap. We give brands the same depth of creator intelligence that was previously reserved for agencies with six-figure retainers, without the overhead, without the gatekeeping, and without the spreadsheets.

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Creators indexed

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Brands trust us

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Hidden fees

Our story

How we got here.

The problem2022

Two of us were working on opposite sides of the same mess. One was a brand manager compiling spreadsheets of Instagram profiles across three continents. The other was a data engineer watching those spreadsheets age overnight.

Existing platforms were either prohibitively expensive agency tools with year-long contracts, or consumer apps that only scratched the surface. Nothing purpose-built for the growth-stage brand.

We started Trendifyy to give brands the same depth of creator intelligence previously reserved for agencies with six-figure retainers, without the overhead, the gatekeeping, or the spreadsheets.

Leadership

Meet the leadership team.

Tap a card to hear it in their own words.

Priya Nair
The Strategist

Priya Nair

Co-founder & CEO

Former brand manager at a global FMCG. Obsessed with making influencer discovery as fast as a Google search.

Tap for their take

“I spent three years as a brand manager vetting influencers in spreadsheets. I built Trendifyy so no one else has to.”

Priya Nair

Priya Nair

Co-founder & CEO

Marcus Webb
The Builder

Marcus Webb

Co-founder & CTO

Ex-data infrastructure lead. Turned petabytes of social signals into a sub-second search engine.

Tap for their take

“Creator data doesn't have to be slow, messy, or expensive. That was the only insight we needed.”

Marcus Webb

Marcus Webb

Co-founder & CTO

Selin Çelik
The Craftsperson

Selin Çelik

Head of Product

Previously designed discovery tools at a leading social analytics platform. Believes great products get out of the way.

Tap for their take

“Great product design means the tool disappears. The creator is the story, not the UI.”

Selin Çelik

Selin Çelik

Head of Product

Dev Sharma
The Connector

Dev Sharma

Head of Growth

Ran performance marketing for two D2C brands before Trendifyy. Lives and dies by activation rate.

Tap for their take

“Every brand we've ever lost was one we made wait too long for a result. Speed is the whole pitch.”

Dev Sharma

Dev Sharma

Head of Growth

Ananya Rao
The Analyst

Ananya Rao

Head of Data

Built data pipelines for a social listening startup. Obsessed with keeping every profile fresh and verified.

Tap for their take

“A creator database is only as good as its last refresh. We treat stale data as a bug, not a limitation.”

Ananya Rao

Ananya Rao

Head of Data

Wei Chen
The Operator

Wei Chen

Head of Customer Success

Spent six years running onboarding for a martech platform. Believes churn is a design problem, not a sales one.

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“Support isn't a cost center here. Every brand on a call with us is a brand we get to learn from.”

Wei Chen

Wei Chen

Head of Customer Success

What we stand for

Our values.

Move fast

Small teams, real ownership, real impact. We ship in days, not quarters.

No gatekeeping

Data that was once agency-only is now table stakes. We keep it that way.

Build for practitioners

Our team has felt this pain. We build for people who are in the trenches.

Earn trust with data

No vanity metrics. Everything we show brands is verifiable, structured, and fresh.

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